We're Hiring- E-commerce Marketing Manager

📍 Location: Remote

🧠 Experience Level: Mid-level/experienced, 3-5+ years

 📧 To Apply: Email your resume and portfolio to niya@kinapparel.com

Company Description

KIN Apparel is a trailblazing fashion brand committed to redefining comfort, style, and haircare. We specialize in satin-lined hoodies, hats, and accessories designed to protect all hair types—from curls and coils to locs and fros. At our core, we prioritize inclusivity, innovation, and intentional design, offering size and style solutions that serve our vibrant, diverse community.

As seen on Shark Tank, featured on Forbes 30 Under 30, and partnered with brands like Chase and Disney, KIN Apparel is more than a fashion brand—it’s a cultural movement. Join us as we continue to merge fashion with function and community with creativity.

Role Overview

We're seeking an experienced E-commerce Marketing Manager to lead our digital marketing initiatives and drive customer engagement for our growing apparel brand. This is a strategic role where you'll own the full customer lifecycle marketing experience, from acquisition through retention, working directly with our CEO to execute high-impact campaigns that drive revenue growth.

 

Key Responsibilities

  • Own customer lifecycle and create strategies

  • Develop and execute email and SMS marketing campaigns that align with the company's overall marketing strategy using Klaviyo and Yotpo platforms

  • Continuously optimize automated email and SMS flows to drive conversions and customer retention

  • Plan and implement holiday sales and promotions to maximize seasonal revenue opportunities

  • Develop compelling product descriptions and collections on our Shopify website

  • Monitor and analyze campaign performance, utilizing data insights to optimize future email and SMS marketing strategies

  • Segment and manage email and SMS subscriber lists to ensure targeted and effective communication

  • Manage customer retention platforms, including Yotpo Reviews, Rewards & Referrals, and optimize their synergy with paid marketing channels

  • Guide and supervise graphic designer(s) to maintain a high standard of creative content for email and other channels.

  • Create landing pages for product launches and lead generation campaigns to grow email and SMS subscriber lists

  • Plan our monthly marketing calendar and coordinate cross-channel campaigns

  • Stay updated with industry trends and best practices to enhance campaign performance and drive continuous improvement

What We’re Looking For

  • Must have hands-on experience with:

    • Shopify (website management)

    • Klaviyo (email marketing)

    • Yotpo (SMS marketing, reviews, loyalty, referrals)

  • Strong analytical skills with experience in campaign performance analysis and optimization

  • Proven track record of managing successful promotional campaigns and sales events

  • Experience with customer segmentation and lifecycle marketing strategies

  • Excellent written communication and copywriting skills

  • Experience with A/B testing and conversion rate optimization

  • Knowledge of customer retention strategies and loyalty program management

  • Understanding of email deliverability and SMS compliance best practices

  • Self-motivated and able to work independently in a remote environment

Compensation

Competitive compensation based on experience, creative portfolio, and performance. You'll be part of a growing, mission-driven startup with opportunities for impact and visibility.

Ready to join the KIN team?

We'd love to hear from you. Send your resume to niya@kinapparel.com. Please include examples of successful e-commerce campaigns you've managed and your experience with our required platforms.

Subject: KIN E-Commerce Marketing Manager Role – [Your Name]

Can’t wait to hear from you!